So placing new clients on QBO or Intuit software, and providing the client information with access, it has started to feel that accountants and bookkeepers are now giving leads to Intuit on a silver platter.Īdding insult to injury a number of advisors have complained that scheduled lead calls are in some instances being cancelled as these new leads are coming across Quickbooks Live Bookkeeping, hence finding the solution to their problem. Hence this started feeling like Intuit suddenly decided to become the competition. Clients that are working with Advisors and Bookkeeping firms started seeing this new offer on their QBO accounts when they started being hit with advertising. That sentiment started to change when, apparently, according to Intuit a technical mistake on their targeting. Not everyone requires a level of expertise and service provided by professional bookkeepers and firms, especially when you are positioning yourself as a niche provider. That there was no way Quickbooks would directly attack the partners who helped to build their empire in the first place, and secondly that they were likely to recommend low-ball / bad clients to this new Intuit service. Initially, while there was some commotion it was played down by most in that this wasn’t direct competition. With price ranges starting easily from $2,000 and in some instances going into 5 figures what is not to be enticed with a price which is at least 10 times cheaper.
QuickBooks stun Pro Advisor Partners with launch of Live Bookeeping serviceĪt $200/month the service seems to clearly undercut most bookkeepers in the industry.